Branding Design for BETA - a place for individuals seeking a fresh start in romance after divorce. The design challenge focused on addressing the theme of emotional baggage while infusing the brand with elements of humor, support, and renewal. The goal was to create a brand that resonates with clients, offering them both practical assistance and an encouraging, light-hearted approach as they embark on new relationships.
In the branding design for BETA, the metaphor of emotional baggage was central to the visual and conceptual theme. Emotional baggage represents the unresolved issues, experiences, or insecurities that individuals carry with them, especially after a major life event like divorce. The challenge was to portray this not as a burden but as something that could be understood, accepted, and even shared with someone new.
In the branding design for BETA, the metaphor of emotional baggage was central to the visual and conceptual theme. Emotional baggage represents the unresolved issues, experiences, or insecurities that individuals carry with them, especially after a major life event like divorce. The challenge was to portray this not as a burden but as something that could be understood, accepted, and even shared with someone new.
